McVitie’s has just launched new Gold Bar-inspired digestive biscuits, and fans already seem to be obsessed.
Merely days after landing in UK supermarkets, shoppers are calling them “an absolute game-changer”.
You may remember that just a couple of weeks back now, the popular confectionary company grabbed headlines for quietly dropping a new cocoa-flavoured variation on the humble Rich Tea biscuit in Tesco stores nationwide, and this wasn’t long after it also launched new cola bottle-flavoured Jaffa Cakes in UK Asda stores too – which was one of the first non-fruity flavoured ventures for the beloved sweet treat.
And now, it looks McVitie’s is at it again, as it’s just taken two of its classic and massively-loved products and combined them into one for the first time ever.
That’s right, we’re talking Gold Bar meets digestive biscuit.
There’s no denying that gold chocolate has had a bit of a resurgence as of late, but we all know that the Gold Bar is one of the OGs.
Described simply as being the classic Digestive biscuit topped with golden caramel from a Gold Bar, this stunning new collaboration biscuit has apparently been created to build on the success of the McVitie’s Gold Billions Wafer – which launched last year, and went down an absolute treat.
McVitie’s parentcompany, Pladis, says it wanted to take the popularity of gold confectionary and “bring it to the nation’s number one biscuit”.
The company says the “signs of success” for McVitie’s Gold Digestives are “strong”.
Image: The Manc Group
“We’ve got a great track record when it comes to innovation for both McVitie’s Gold and McVitie’s Digestives, and we have an established passionate fanbase who have been petitioning for this launch,” explained James King, who is the Marketing Director for McVitie’s at Pladis UK&I.
Since launching nationwide, foodie fans have been rushing to stores and taking to social media in droves to share their take on the new biscuit treat.
One fan has simply called them “an absolute game-changer”.
“They taste banging, absolutely delish,” another fan wrote on Instagram, while a third commented: “Seeking these out ASAP”, a fourth added: “They’re an absolute hit, to be fair”, and a fifth described them as “so good” and “gorgeous”.
McVitie’s Gold Digestives have now landed on Sainsbury’s supermarket shelves nationwide, and will set you back just £1.99 per pack.
They’re also expected to be rolled-out at other retailers soon too, so keep your eyes peeled.
As of the end of March we won't be able to get our Percy Pig fix on Wellington Street any longer.
Whether you're popping in for a Dine in for Two Meal Deal or an iconic Colin the Caterpillar cake, there's no denying that we all love a cheeky trip to M&S.
After all, it's not just food...it's M&S food.
But unfortunately for us, one Marks & Spencer food hall in the city centre is closing its doors for good at the end of this month.
The one in question is on Wellington Street, just round the corner from the train station and nearby the Wellington Place development.
Images: The Hoot Leeds
Signs have gone up on the windows announcing its closure, stating it will be closing on Saturday 22 March 2025.
Now the only two remaining stores are the train station location and the superstore on Briggate.
We here at The Hoot shared the sad news via Instagram and were met with mixed responses.
Comments said: "This is an odd move to make, I use that store a lot. We have a massive residential population now in the West End, including myself and we'll be left with just two supermarkets to serve the whole district, Tesco and Sainsburys."
"Like most of these developments they can’t predict the footfall, just like down at Leeds dock, it’s a ghost town because people go into the centre. Oh and if you want a big shop, you’ll take your car to either crown point or whiterose to put your shopping in."
"I love this store ! I use it all the time . Also get my clothes collections from there - I hate going to the big one in town and the station one is not great . I will really miss it @marksandspencerfood please rethink !"
So if you're after a final browse around the food hall, you've only got a few more weeks to do so.
Tesco is set to trial personalised Clubcard prices giving shoppers even cheaper offers
Emily Sergeant
Tesco is trialling personalised Clubcard offers which give customers tailored prices based on their purchases.
The supermarket ‘s Clubcard loyalty scheme has more than 20 million people signed-up nationwide, making it one of the most popular of its kind on the market, by far – but over the coming weeks, prices could begin to get cheaper for some than they already are as part of the new ‘Your Clubcard Prices’ scheme being trialled.
The scheme, which is being launched nationwide to a select group of people, will see shoppers sent new personalised offers every Wednesday, on top of all other existing deals.
These will be sent via the Tesco Clubcard app, and added automatically at the checkout.
Images: The Manc Group
At this moment in time, it’s believed to be unclear how many people are a part of the trial, and also how long the trial will last for.
What we do know, however, is that customers will be able to use their personalised offers multiple times for a total of seven days in larger Tesco stores, but at present, they unfortunately can’t be used in Express locations.
“We are constantly looking for ways to make Clubcard work harder for our customers,” a Tesco spokesperson explained.
“We are currently offering Your Clubcard Prices to a trial group of our Clubcard members, giving them offers on products they regularly buy at Tesco, in addition to the thousands of Clubcard Prices available to all Clubcard members each week.”
The news that Tesco is trialling personalised Clubcard offers comes after the retailer was advised by leading consumer watchdog, Which?, last February to make prices clearer for customers.
It also comes after the UK’s cheapest supermarket of 2024 has was revealed.