Energy drink brand Red Bull has been revealed as Leeds United's new shirt sponsor after the brand purchased a minority stake in the club.
With Red Bull continuing to grow the already massive sporting arm of their global franchise, they are set to grace the front of the Whites' kit from the start of next season.
Announced as part of a new collaboration that also sees Red Bull become Leeds' official energy drink partner, this is the multinational conglomerate's first foray into English football.
The Austrian company already owns other teams like native RB Salzburg, RB Leipzig in Germany and the New York Red Bulls in the US, among various other partnerships across various disciplines, and now Leeds is the latest in the portfolio.
Leeds United is proud to announce a new multi-year agreement with Red Bull, making them the club’s front of shirt partner starting next season
Although the full terms of the "multi-year agreement", the minority deal is said to be one of the biggest in EFL history and sees yet another chapter of ownership for the Champinship club after they were bought up by 49ers Enterprises in July 2023.
As explained in an official statement from the club: "Beginning in the 2024/2025 season, Leeds United will feature Red Bull branding on the front of Leeds United men’s and women’s first team kits.
"Red Bull will also become the club’s Exclusive Energy Drink Partner with branding featured inside Elland Road and during the club's official media appearances."
The iconic brand isn't the only new source of backing over at Elland Road either, as earlier this month actor and LA FC owner Will Ferrell became the latest celebrity to tie his name to the Yorkshire side.
Although the club has assured fans they will not be adding the usual 'RB' prefix to their name, the arrival of Red Bull's investment hasn't gone down well with everyone.
While the domestic and continental progress of their counterparts, in particular, has got many fans excited about not just returning to the Premier League and consolidating their position in the top flight but maybe even Europe, others are less optimistic.
You only have to check the comments below the announcement to see what many are saying: "So lads we are the most hated club in the country, we need to take it to the next level!! Let's get in someone who are one of the most hated owners in Europe!!
What do you make of it, Whites - just happy to see more money being pumped into the club or is a big multinational like this getting involved a concern for you?
Featured Images — Batpaq (via GoodFon.com)/Leeds United
Business
The Apprentice 2024 winner, Rachel Woolford, to open first project in Leeds with Lord Alan Sugar
Rachel Woolford, the winner of the BBC’s ‘The Apprentice’, has revealed plans to launch her first joint business with Lord Sugar.
The exciting new business venture will see Leeds local Rachel expand her hugely successful fitness space, North Studio, to offer a dedicated Reformer Pilates studio - right next door.
Lord Sugar has partnered with Rachel to purchase the commercial premises which will be part of the expansion of the existing Leeds studio and will add to North Studio’s Pilates offering with an extra 120 classes a month.
Image: Supplied
Former business management student turned fitness entrepreneur Rachel beat pie shop owner, Phil Turner, in the recent final of the The Apprentice with both pitching to Lord Sugar to win £250,000 and go into business with him.
Speaking about the investment Lord Sugar said: "Our acquisition of the commercial premises marks not only a significant milestone for North Studio but also a bold step forward in our new business partnership.
"This project brings an expansion of the existing North Studio offering is a direct response to the growing demand in the fitness industry for Reformer Pilates”.
Image: Supplied
Speaking on the expansion Rachel said: “At North Studio, we're all about delivering the highest quality, small group personalised fitness experiences. With investment from Lord Sugar, we are now able to achieve the next stage in our planned growth with the addition of a fantastic new space dedicated to Reformer Pilates that is still in keeping with our boutique studio vibe.
“I am extremely excited to start this new chapter in partnership with Lord Sugar and the team is working hard to bring the new studio to life ready to welcome clients.”
For more information about North Studio, check out their website.
Popular LGBTQ-friendly Leeds coffee shop put up for sale with an asking price of £45,000
Clementine Hall
Flamingos Coffee House in Leeds' Central Arcade on Briggate has recently been put up for sale.
Providing a safe and welcoming space for everyone in the LGBTQ community, Flamingos Coffee House is a well known spot amongst locals.
Serving up delicious cakes, sandwiches and hot drinks, it's also known for their numerous events held during the week such as open mic nights, student Sundays and loads more.
Constantly raising money for LGBTQ charities, it's a real asset to the city.
Image: The Hoot Leeds
Flamingos has recently gone up for sale, with an asking price of £44,950.
The ad listing states: "Ernest Wilson are delighted to bring to market this immaculately presented city centre coffee shop. Our client has operated this business since 2023, during which time the premises have undergone an extensive refurbishment throughout and really must be seen to be appreciated.
"The business trades in easy hours over six days, opening at 10.30am daily – wonderful scope for enthusiastic new owners to consider opening earlier to develop the breakfast trade and boost turnover.
Image: The Hoot Leeds
"The premises occupy a prime trading position within a busy shopping arcade in the heart of Leeds City Centre with thousands of people passing daily. The premises are held on secure lease and comprise glass fronted coffee shop providing 26 covers in comfort."
This coffee shop is a real asset to the city and we hope it gains a wonderful new owner to maintain Flamingos in all its glory.
Danny Jones -
31st May 2024 
