Mark Zuckerberg has claimed that Instagram's new text-based app and Twitter reskin, Threads, gained over 10 million new users in the first seven hours after it went live. Who knows how many it's on now?
The Meta chairman and CEO responsible for Facebook, Instagram, the Metaverse and now Threads, says that the new Twitter-like social media app which debuted on Wednesday, 6 July, racked up 5m new accounts in just a few hours after launch before doubling its user base after a total of seven hours. And yes, we are among them.
Moreover, given that Threads accounts can be created directly through existing Instagram profiles and essentially serve as text companions to Meta's popular image-based, it could potentially rise to around 2 billion from those users alone.
Created simply with the press of a button on IG, Threads ports over all your profile's existing details and followers whilst allowing users to carry out "real-time updates and public conversations" in a new. Well, we say 'new, it's basically just Twitter a new logo.
As for the old bird app, it's fair to say Twitter's user base, audience and all-round service have been pretty up and down of late. Let's be honest, pretty much ever since Elon Musk bought it in October 2022.
From controversies surrounding freedom of speech, getting rid of verification on numerous accounts and the whole 'Twitter blue' subscription thing — not to mention most recently limiting how posts people can see in a day — the billionaire kind of just made what was a very simple app into a bit of a convoluted mess.
The platform was never perfect, far from it, and certainly needed improving when it came to things like online abuse, misinformation and so on, but with this new, stripped-back and yet already familiar alternative now on offer, it looks like millions are already making the switch over.
Not only does Threads allow you to like, reply, repost and pretty much do everything else Twitter already did and more, including sharing videos up to five minutes in length and making use of 500 characters, but it also looks to have started off on the right foot:
As for Zuckerberg himself, the 39-year-old kicked things off by posting, "Let’s do this. Welcome to Threads", along with a fire emoji and adding "It'll take some time, but I think there should be a public conversations app with 1 billion+ people on it."
'Zuck' went on to say that he believes "Twitter has had the opportunity to do this but hasn't nailed it" and that, hopefully, his team will — the only difference is he didn't have to pay £38.1bn to put his company's name on it as Musk did.
While Threads is currently unavailable in the EU as it is yet to be fully reviewed by the union's privacy and data protection regulator, it has already rolled out in over 100 different countries including the UK, US, Ireland and Australia.
Zuckerberg also insisted that this is merely an "initial version" of the app and Meta will continue developing the platform and are keen to keep "actively listening to feedback" from an already growing community already growing on there.
The question is, will Threads turn out to be the 'Twitter killer' that it's being hyped up as, just another app for you to download or will the bubble eventually burst? The numbers so far seem to suggest that won't be happening any time soon.
Featured Image — The Hoot (via Threads)/Wikimedia Commons
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Get Baked’s viral ‘Bertha’ cake has a sister on the way – and she sounds just as cheeky
She's big, she's green and she's ready to ruin your figure.
A lot of you will have seen the viral ‘Bertha’ cake by Leeds born beloved sweet treat specialists Get Baked.
They recently opened another site in Manchester's Northern Quarter, where queues literally formed round the block of hungry punters wanting to get their hands on the infamous sugary treats.
And now it's going to happen all over again, as they've recently unveiled their newest flavour which is sure to go down a storm.
We’ll give you a hint: it’s a current food and drink trend that’s about as big as Bertha herself – it’s not matcha, it’s not hot honey (duh), and it’s not Guinness…
Images: Get Baked
Yes—scratch that; HELL YES!Get Baked is set to welcome Bertha’s equally beautiful twin sister, and she’s officially a pistachio girlie.
Having started out life simply as ‘Bruce’, after taking inspiration from the iconic scene from Matilda, this thing has become a phenomenon in its own right, and who doesn’t like more flavours of a good thing?
Probably one of the biggest foodie crazes going at the minute, thanks to the popularity of pistachio cream, cookies, lattes and the similar social media sensation that is the ‘Dubai Pistachio Bar' people are rather fittingly going nuts for this particular flavour of almost absolutely anything.
With that in mind, the Leeds-born bakery and dessert shop – founded by Rich Myers over in Headingley back in 2011 – have shown no hesitation in hopping on the bandwagon and creating a new twist on their own viral menu item.
Teasing the full details in a post on their Instagram this week, they wrote: “What’s big, green, and is going to destroy your life in a couple of weeks’ time? Pistachio Bertha. Strictly limited to 5,000 slices. Coming oh so soon. GB.”
In case you were wondering just how mad those with a sweet tooth could possibly go for a slice of cake, just look at the recent queues when they finally launched in Manchester city centre:
Speaking on the grand opening here on our turf and his partner Amy’s hometown, Myers said simply: “Manchester, what a launch. Thanks for much for the warm welcome. Stay baked.”
Leeds Tattoo Expo to return to the First Direct Arena for 10th anniversary
Clementine Hall
The tenth annual Leeds Tattoo Expo will showcase some of the best in tattooing both local and internationally.
If you fancy getting yourself a fancy new bit of ink, then look no further than the iconic Leeds Tattoo Expo that will be returning to the First Direct Arena this June.
Taking place on Saturday 7 and Sunday 8 June 2025, over 200 tattooists and 70 traders will be flocking to the city to show off their skills.
And not only that, but there’ll also be a whole host of market traders for you to browse as well as live music to have a boogie to.
The artists will be tattooing with options for both pre-booked appointments and walk ups available throughout the weekend.
Image: Leeds Tattoo Expo
There will also be a piercer, tooth gems and a henna artist ready to adorn your body.
Alongside getting tattooed, there’s plenty to do and to see over the whole weekend; there'll be an alternative drawing class, an illustrators market with kids’ workshops provided by Art Gecko, an art fusion event on the main stage, burlesque performances and competitions, a small vintage clothing pop-up, fire breathing and break dancing demonstrations in the square outside the arena.
The annual tattoo competitions will also be taking place each evening, where tattooists showcase their work to a panel of judges, sponsored by Killer Ink!
To celebrate Leeds Tattoo Expo's tenth anniversary, they'll be hosting a Pre-Party at Belgrave Music Hall on Thursday 5 June which is a completely free entry event complete with live music and free pizza.
You can find out more about the event and book your tickets here via the First Direct Arena's website.
Danny Jones -
6th July 2023 
