A Northern-based paint company has been hit with more than 100 complaints over its new TV advert, which has been branded "offensive".
Crown Paints - which is based in Darwen in Lancashire - released the advert in question earlier this month, and through a cast of actors, singers, and spoken word performers, it tells the story of a young couple named Hannah and Dave.
The couple were said to have met at an illegal rave, and are now expecting their first child together.
Lyrics from the advert's jingle include: "Now a baby's coming and they don't know what it is. Hannah's hoping for a girl, Dave's just hoping that it's his.
"They're happy that their spare room's no longer grey because there's a baby on the way."
https://youtu.be/PEuyG1D4c4Q
Since its release and airing on TV screens across the UK, an Advertising Standards Agency (ASA) spokesman said it had received 150 complaints about the advert - which it is "currently assessing to determine if there is a potential problem under our rules and, if so, whether there are grounds for further action".
The ASA says the majority of complaints are mainly focused on whether the content in the advert is appropriate to be shown on television, as well as many taking to social media and calling it out for being "totally derogatory" towards women.
Comedian Jennie Eclair was one of the more prominent figures to complain to Crown Paints on social media earlier this week, tweeting: "Hey Crown Paints, get that offensive baby ad off air - what were you thinking!!!? What on earth possessed you?"
Author and podcast host, Daisy Buchanan, was one of the many people to welcome Eclair's tweet and say in response: "I honestly thought it was me being mad".
One viewer took to Twitter and said: "Totally derogatory of women, questioning her fidelity. Take it off because it won't sell much paint."
Others said it was "offensive", "misogynistic", and a "serious error of judgement".
Crown Paints then responded to Eclair's tweet saying: "Our ads are intended to give a humorous account of our characters’ stories. We appreciate that people have differing tastes when it comes to humour and whilst the ad has been broadly well received, we apologise if the remark has caused offence to anyone."
But Eclair still said she felt that the advert "set up a scenario that implies a woman has possibly conned a man into fatherhood".
The tweets have since been deleted.
Following both the growing online backlash, and the 150 official complaints about the advert, Crown Paints has issued a formal statement addressing the claims.
A spokesperson said: "This ad is one in a series that is intended to celebrate special moments in life in a humorous way.
"The characters of Hannah and Dave are shown to be in a happy relationship and preparing for their new arrival. There are no negative connotations intended from any of the lyrics and whilst the ad has been broadly well received, we recognise that people have differing tastes in humour.
"We apologise if any of the lines have caused offence."
Featured Image - Crown Paints
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Get Baked’s viral ‘Bertha’ cake has a sister on the way – and she sounds just as cheeky
She's big, she's green and she's ready to ruin your figure.
A lot of you will have seen the viral ‘Bertha’ cake by Leeds born beloved sweet treat specialists Get Baked.
They recently opened another site in Manchester's Northern Quarter, where queues literally formed round the block of hungry punters wanting to get their hands on the infamous sugary treats.
And now it's going to happen all over again, as they've recently unveiled their newest flavour which is sure to go down a storm.
We’ll give you a hint: it’s a current food and drink trend that’s about as big as Bertha herself – it’s not matcha, it’s not hot honey (duh), and it’s not Guinness…
Images: Get Baked
Yes—scratch that; HELL YES!Get Baked is set to welcome Bertha’s equally beautiful twin sister, and she’s officially a pistachio girlie.
Having started out life simply as ‘Bruce’, after taking inspiration from the iconic scene from Matilda, this thing has become a phenomenon in its own right, and who doesn’t like more flavours of a good thing?
Probably one of the biggest foodie crazes going at the minute, thanks to the popularity of pistachio cream, cookies, lattes and the similar social media sensation that is the ‘Dubai Pistachio Bar' people are rather fittingly going nuts for this particular flavour of almost absolutely anything.
With that in mind, the Leeds-born bakery and dessert shop – founded by Rich Myers over in Headingley back in 2011 – have shown no hesitation in hopping on the bandwagon and creating a new twist on their own viral menu item.
Teasing the full details in a post on their Instagram this week, they wrote: “What’s big, green, and is going to destroy your life in a couple of weeks’ time? Pistachio Bertha. Strictly limited to 5,000 slices. Coming oh so soon. GB.”
In case you were wondering just how mad those with a sweet tooth could possibly go for a slice of cake, just look at the recent queues when they finally launched in Manchester city centre:
Speaking on the grand opening here on our turf and his partner Amy’s hometown, Myers said simply: “Manchester, what a launch. Thanks for much for the warm welcome. Stay baked.”
Leeds Tattoo Expo to return to the First Direct Arena for 10th anniversary
Clementine Hall
The tenth annual Leeds Tattoo Expo will showcase some of the best in tattooing both local and internationally.
If you fancy getting yourself a fancy new bit of ink, then look no further than the iconic Leeds Tattoo Expo that will be returning to the First Direct Arena this June.
Taking place on Saturday 7 and Sunday 8 June 2025, over 200 tattooists and 70 traders will be flocking to the city to show off their skills.
And not only that, but there’ll also be a whole host of market traders for you to browse as well as live music to have a boogie to.
The artists will be tattooing with options for both pre-booked appointments and walk ups available throughout the weekend.
Image: Leeds Tattoo Expo
There will also be a piercer, tooth gems and a henna artist ready to adorn your body.
Alongside getting tattooed, there’s plenty to do and to see over the whole weekend; there'll be an alternative drawing class, an illustrators market with kids’ workshops provided by Art Gecko, an art fusion event on the main stage, burlesque performances and competitions, a small vintage clothing pop-up, fire breathing and break dancing demonstrations in the square outside the arena.
The annual tattoo competitions will also be taking place each evening, where tattooists showcase their work to a panel of judges, sponsored by Killer Ink!
To celebrate Leeds Tattoo Expo's tenth anniversary, they'll be hosting a Pre-Party at Belgrave Music Hall on Thursday 5 June which is a completely free entry event complete with live music and free pizza.
You can find out more about the event and book your tickets here via the First Direct Arena's website.
The Hoot -
17th August 2022 
