Krispy Kreme has launched an exciting new ‘eggschange’ scheme that gives Brits the chance to swap unwanted Easter eggs for doughnuts.
Millions of families across the UK will sadly miss out on simple joy of tucking into an Easter egg this year, according to new research.
As the cost of living crisis unfortunately continues to make its impact felt nationwide, the doughnut chain has joined forces with FareShare – the UK’s national foodbank network – to launch the new initiative.
The 'eggschange' is calling on those who receive more Easter eggs than they need to donate them to those who may not able to afford them this year.
The recent study by Krispy Kreme and FareShare has found that over 5.3 million UK adults (10% of the adult population) say their finances are so tight this year, that they may have to miss out on the “luxury” of buying Easter eggs for themselves and their family, and of those being forced to spend less on the chocolate treat, over two thirds (66%) are putting this down to money being tighter and needing to prioritise their spending.
Image: Krispy Kreme
Figures showed that those in the 25-34 age bracket – who are likely to have younger children – will be affected the most this year.
14% sadly said they will not be able to afford any Easter eggs at all this year.
In a bid to make sure everyone gets the chance to indulge during the sweetest time of the year, Krispy Kreme will reward anyone who donates an Easter egg with a shareable four-pack of Easter-themed doughnuts in exchange for their “generosity”.
The donated Easter eggs will then be distributed to those struggling to afford them via FareShare’s network of over 9,500 charities and community organisations.
FareShare says it’s “delighted” to be working with Krispy Kreme on the mission to redistribute Easter eggs to those who “might otherwise go without” this year as a result of the cost of living crisis.
Krispy Kreme’s limited-edition Easter range this year includes the ‘Hip Hop Hooray’, an “earrisistibly light and fluffy” doughnut with strawberry flavour icing, topped with easter-themed sprinkles, the ‘Burrowing Bunny, which is filled with brownie batter, and topped with cookie crumble, flower, and bunny decoration, and the ‘Bun-dle of joy’, a white chocolate flavoured filled doughnut dipped in white icing and finished with a cheeky face.
There’s also the feature pack exclusive of the ‘Eggs-travaganza’, which is topped with a swirl of chocolate frosting and chocolate eggs to finish.
To take part in the Eggschange, and get your hands on a box of four limited-edition Easter doughnuts, you’ll just need to head into any participating Krispy Kreme location between Friday 7 and Monday 10 April and donate an Easter egg.
She's big, she's green and she's ready to ruin your figure.
A lot of you will have seen the viral ‘Bertha’ cake by Leeds born beloved sweet treat specialists Get Baked.
They recently opened another site in Manchester's Northern Quarter, where queues literally formed round the block of hungry punters wanting to get their hands on the infamous sugary treats.
And now it's going to happen all over again, as they've recently unveiled their newest flavour which is sure to go down a storm.
We’ll give you a hint: it’s a current food and drink trend that’s about as big as Bertha herself – it’s not matcha, it’s not hot honey (duh), and it’s not Guinness…
Images: Get Baked
Yes—scratch that; HELL YES!Get Baked is set to welcome Bertha’s equally beautiful twin sister, and she’s officially a pistachio girlie.
Having started out life simply as ‘Bruce’, after taking inspiration from the iconic scene from Matilda, this thing has become a phenomenon in its own right, and who doesn’t like more flavours of a good thing?
Probably one of the biggest foodie crazes going at the minute, thanks to the popularity of pistachio cream, cookies, lattes and the similar social media sensation that is the ‘Dubai Pistachio Bar' people are rather fittingly going nuts for this particular flavour of almost absolutely anything.
With that in mind, the Leeds-born bakery and dessert shop – founded by Rich Myers over in Headingley back in 2011 – have shown no hesitation in hopping on the bandwagon and creating a new twist on their own viral menu item.
Teasing the full details in a post on their Instagram this week, they wrote: “What’s big, green, and is going to destroy your life in a couple of weeks’ time? Pistachio Bertha. Strictly limited to 5,000 slices. Coming oh so soon. GB.”
In case you were wondering just how mad those with a sweet tooth could possibly go for a slice of cake, just look at the recent queues when they finally launched in Manchester city centre:
Speaking on the grand opening here on our turf and his partner Amy’s hometown, Myers said simply: “Manchester, what a launch. Thanks for much for the warm welcome. Stay baked.”
The Swine That Dines announces the official opening date of its brand new restaurant
Clementine Hall
Much-loved Leeds Bistro The Swine Bistro, formerly known as The Swine That Dines, has moved to a bigger space in Headingley.
Although it’s gone through a few name changes over the years since launching as The Greedy Pig cafe in 2012, this independent spot has long been a firm favourite for Leeds locals for some time now.
Run by chef couple Jo and Stu Myers, they’ve been operating out of North Street where it’s all about cooking seasonal produce simply and with an added ‘little bit of sunshine’.
But now Swine Bistro has moved up over to Headingley, taking up a unit previously occupied by Jam hairdressers on Otley Road.
Image: Supplied
And the time has finally come for them to open their doors, as they announce their first service will take place on Friday 4 April with bookings open from today, Thursday 20 March.
The Myers will be welcoming head chef Kirsty Cheetham, who won Observer Food Monthly’s Best Sunday Lunch award in 2018 and 2022 when she ran The Queen o’t owd Thatch in South Milford, Leeds.
The expanded space in the restaurant has allowed the team to curate a bigger wine list which will include natural wines from Wayward Wines and Latitude Wines as well as local beers from Ilkley Brewery and Horsforth Brewery.
Image: Supplied
The team remains passionate about locally sourced ingredients and has partnered with a variety of Yorkshire suppliers including R&J Yorkshire for its fresh meat, Tarbetts fishmonger, cheese from George & Joseph cheesemongers and beans from micro roaster, Chipp Coffee Co.
Jo Myers, co-owner of the Swine Bistro said: “It’s taken a huge amount of time and effort to realise our dream to revamp what was previously a hairdresser into a fully functioning kitchen and restaurant. It’s been a wild ride but we’re excited, and slightly nervous, to finally open our doors.
“We love the vibe in Headingley and the time out has allowed us to have fun with our menu as well as take part in lots of essential taste testing of ingredients and drinks from our brilliant local suppliers. We can’t wait to welcome guests into our new restaurant!”
Emily Sergeant -
5th April 2023 
