TikTok craze of ‘vodka pasta’ sees Heinz and Absolut Vodka collab on new ‘Pasta alla Vodka’ sauce
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
In a partnership we didn't even know we needed, the two brands have come together to create the ultimate jar of Pasta alla Vodka sauce.
Spicy vodka pasta has long been a favourite with Italian food lovers, but the dish has been experiencing something of a moment in the spotlight ever since supermodel Gigi Hadid shared her own viral recipe on social media.
The dish has since become one of the trendiest recipes on TikTok and Instagram, leading Heinz to pull themselves into gear and create their own version of the popular sauce.
After hiking the price of its cream of tomato soup by 79% at the start of the year, Heinz was firmly in our bad books - but a new collaboration with Absolut Vodka might just be about to turn all of that around, reports The Manc.
Despite its over 150-year history of creating world-renowned tomato-based products, Heinz has admitted to being ‘ridiculously late’ to the tomato-based pasta sauce game.
Now, though, that is all set to change as the brand releases its own version of the much-loved recipe to the masses, in jar-form, through the creation of Heinz x Absolut Tomato Vodka Pasta Sauce.
Calling it 'a match made in pasta heaven,' according to a press release the vodka in the sauce 'unlocks the flavours and intensifies the aroma' of the rich and creamy tomato, basil and cheese concoction.
During the cooking process, most of the alcohol from the vodka is reduced, boosting the volatile flavour compounds already present in the tomatoes and creating a rich texture that perfectly balances the creamy, cheese notes with the rich tomato and fragrant basil.
Speaking on the new release, Caio Fontenele, Heinz New Ventures Director, said: “While it may have taken over 150 years of tomato expertise to launch our first Heinz pasta sauce, we’re determined to continue innovating and delighting consumers with delicious flavours, at the speed of social media trends.
“We are thrilled with the partnership between these two centenary brands, bringing the first tomato vodka pasta sauce to major UK supermarkets. The iconic combination of Heinz’s high-quality tomato sauces and Absolut’s premium vodka is set to offer fans the ultimate pasta alla vodka experience. And the result is absolutely delicious!”
Of the launch, Leanne Banks, Marketing Director, Pernod Ricard UK, added: “It’s only natural that we’d partner with Heinz on this ultimate collaboration between two iconic brands, with two iconic bottles.
"As the UK’s no.1 premium vodka, Absolut was Born to Mix, whether that’s in delicious drinks or fun food combinations and Heinz x Absolut Tomato Vodka Pasta Sauce is a match made in heaven. Now fans of our brand can enjoy Absolut in an entirely new and innovative way, Pasta alla Vodka style.”
A limited number of the Heinz x Absolut Tomato Vodka Pasta sauce jars will be available at Waitrose from mid-April for £2.50 for a 350g jar.
However, if you don’t want to miss out, you can pre-order one of a limited run of the special sauce from Heinz’s direct-to-consumer website, www.heinztohome.co.uk, to get your hands on a jar ahead of its official supermarket launch.
Trending
Ilkley crowned the best place to live in the north by The Sunday Times
The beautiful spa town of Ilkley has been crowned the best place to live in the north of England by The Sunday Times.
The results are in, and our very own Ilkley has taken the top spot for the north and north-east category.
The list posted but the Sunday Times every year, features 72 locations across the UK that they deem are the best spots to settle down in.
Judges visited each location to take in the atmosphere, explore the history and chat to the locals to find out what made each place so special.
Images: The Hoot Leeds
It's not the first time the wonderful spa town of Ilkley has been praised, having been the national winner back in 2022 it's no stranger to taking home the trophy.
The judging panel said about Ilkley: “It’s not just the fresh air, fantastic scenery, excellent schools and direct trains to Leeds that make Ilkley this year’s pick of the north and northeast. It’s the get-up and go of a community that tackles every challenge with gusto.”
"It's hard to imagine anywhere with more opportunities for youngsters."
Images: The Hoot Leeds
Also getting a mention in the regional category was Horsforth, which was recommended for its transport links, brilliant local schools and thriving social scene.
The guide said: "The city is Yorkshire's economic powerhouse - but for something a bit greener, a bit more family friendly, it's hard to better Horsforth's streets of sandstone houses."
Elsewhere up north, Sheffield got a special shoutout where the judges said: "Burgeoning creative industries and judicious regeneration are igniting interest in previously overlooked postcodes ... Hipsters and happy families alike are celebrating, welcoming, embracing, loving this city-wide vibe."
So if you fancy escaping the hustle and bustle of the city centre, then why not hop on a train and visit the best place to live up north and see for yourselves what the fuss is all about.
Adolescence tops Netflix charts with more than 24 million views in four days
Emily Sergeant
New British series Adolescence has shot right to the top of Netflix’s most-watched TV charts after more than 24 million people tune in.
Hitting the streaming platform just last Thursday, Adolescence is a four-part limited series about a 13-year-old boy who is accused of murdering one of his classmates, with each episode remarkably being filmed in one unflinching and continuous shot.
This truly gripping story unfolds in real time as the main characters search for answers in the wake of a shocking tragedy.
Who is actually responsible? Why did it happen? And could it have been prevented?
Image: Netflix
Co-created and written by Jack Thorne and Stephen Graham, with Graham starring alongside an ensemble cast of accomplished actors such as Ashley Walters and Erin Doherty, as well as screen newcomer Owen Cooper as the young boy Eddie Miller, accused of murder, the show tells the story of how a family’s world is turned upside.
“We could have made a drama about gangs and knife crime, or about a kid whose mother is an alcoholic or whose father is a violent abuser,” Stephen Graham said ahead of the show‘s release.
Image: Netflix
“Instead, we wanted you to look at this family and think, ‘My God, this could be happening to us.’ And what’s happening here is an ordinary family’s worst nightmare.”
Over the course of the four intense one-shot episodes, the show shines a uncomfortable spotlight on and examines key themes such as male rage, the dangers of social media, cyberbullying, incel culture, and more.
The latest viewing figures show that Adolescence undoubtedly has been a runaway hit, with a whopping 24.3 million views amassed in its first four days of availability, making it the streaming platform’s top show for the week of 10-16 March.
Image: Netflix
As the show continues to garner universal acclaim, standing at 98% on notable critic website Rotten Tomatoes, those viewing figures are set to clock up thick and fast as the days go on.
While Adolescence and Jamie’s story isn’t based on a real person or event specifically, Graham, Thorne, and director Philip Barantini have confirmed that the idea for the series did spring from reports that co-creator Graham had heard about on the news of young boys being involved in knife crimes – particularly the shocking 2021 murder of Ava White in Liverpool.
Much of Adolescence was filmed in Pontefract in West Yorkshire, with the casting of Cooper in the role of Jamie ultimately influencing where the show was shot.
“We knew it was going to be set somewhere in the North of England, and we also knew it would be from somewhere around wherever our Jamie was from – in this case near Warrington – because it would have been unfair to make him do an accent,” explained director Philip Barantini.
All four episodes of Adolescence are now available to stream on Netflix.
The Hoot -
24th March 2023 
