The Italian restaurant group Gusto has reportedly lost £30,000 in a week due to an 'unbelievably painful' spate of no-shows, that saw more than 1,000 guests not turn up for their table in a week - leading some to blame something called 'HOGO'.
The restaurant group, which has two sites in Leeds on Otley Old road and Greek street, toldTheTimes that they don't mind cancellations - but the no-shows are costing them huge sums of money.
At what is normally the busiest time of year for the industry, it's a devastating loss - leading industry leaders to speak out and once again call for people to let restaurants know if they can't attend their booking.
The hospitality sector has lost an estimated £17.6bn to the problem since reopening after lockdowns, with roughly one in seven diners not turning up for a booking – and it now seems to be getting worse.
Matt Snell, chief executive of the Italian restaurant group Gusto, reported more than 1,000 unattended bookings across its sites this week alone.
Calling the loss ‘unbelievably painful’, he added: “My view is that it’s laziness or rudeness.”
Gusto on Greek Street in Leeds. Credit: Facebook (Gusto Leeds)
“I don’t mind cancellations, I’m happy to get them because at least we have an opportunity to replace that booking even if it’s last minute. It is the no-shows that cost us money.”
The sudden spike in no-shows has left some people to wonder, why, at the busiest time of the year for hospitality, restaurants are suddenly finding themselves with empty seats?
The phenomenon of ‘HOGO’ (hassle of going out) has been floated in the press this week – something that I’d like to quash immediately.
If it’s an acronym and it’s not in the Urban Dictionary, I’m not recognising it (I checked, and it’s not in there).
“Gretchen, stop trying to make HOGO happen – it’s not going to happen.
Kate Nicholls, chief executive of UKHospitality, toldThe Times she doesn’t think it’s being caused by a fear of going out, nor a repeat of people booking multiple venues at once because they weren’t sure they would get a table.
Rather, she said: “I think it is people changing their minds, changing their intentions and forgetting to cancel and not realising the impact that it has on businesses.”
Events organisers have also reported a rise in people not attending, despite paying in advance for tickets.
In the summer of 2020, the hospitality industry united behind a #nomorenoshows campaign to remind people of all the reasons why it’s a terrible idea to make a booking and then simply not bother to show up.
Perhaps it’s time for that to happen again.
Simply put, if you can’t make your reservation – let the restaurant know. It’s just common courtesy. It stops them from losing money. It helps managers staff their restaurants properly.
Come on guys, we’ve already been through this.
Feature image - Gusto Leeds
News
Get Baked’s viral ‘Bertha’ cake has a sister on the way – and she sounds just as cheeky
She's big, she's green and she's ready to ruin your figure.
A lot of you will have seen the viral ‘Bertha’ cake by Leeds born beloved sweet treat specialists Get Baked.
They recently opened another site in Manchester's Northern Quarter, where queues literally formed round the block of hungry punters wanting to get their hands on the infamous sugary treats.
And now it's going to happen all over again, as they've recently unveiled their newest flavour which is sure to go down a storm.
We’ll give you a hint: it’s a current food and drink trend that’s about as big as Bertha herself – it’s not matcha, it’s not hot honey (duh), and it’s not Guinness…
Images: Get Baked
Yes—scratch that; HELL YES!Get Baked is set to welcome Bertha’s equally beautiful twin sister, and she’s officially a pistachio girlie.
Having started out life simply as ‘Bruce’, after taking inspiration from the iconic scene from Matilda, this thing has become a phenomenon in its own right, and who doesn’t like more flavours of a good thing?
Probably one of the biggest foodie crazes going at the minute, thanks to the popularity of pistachio cream, cookies, lattes and the similar social media sensation that is the ‘Dubai Pistachio Bar' people are rather fittingly going nuts for this particular flavour of almost absolutely anything.
With that in mind, the Leeds-born bakery and dessert shop – founded by Rich Myers over in Headingley back in 2011 – have shown no hesitation in hopping on the bandwagon and creating a new twist on their own viral menu item.
Teasing the full details in a post on their Instagram this week, they wrote: “What’s big, green, and is going to destroy your life in a couple of weeks’ time? Pistachio Bertha. Strictly limited to 5,000 slices. Coming oh so soon. GB.”
In case you were wondering just how mad those with a sweet tooth could possibly go for a slice of cake, just look at the recent queues when they finally launched in Manchester city centre:
Speaking on the grand opening here on our turf and his partner Amy’s hometown, Myers said simply: “Manchester, what a launch. Thanks for much for the warm welcome. Stay baked.”
Leeds Tattoo Expo to return to the First Direct Arena for 10th anniversary
Clementine Hall
The tenth annual Leeds Tattoo Expo will showcase some of the best in tattooing both local and internationally.
If you fancy getting yourself a fancy new bit of ink, then look no further than the iconic Leeds Tattoo Expo that will be returning to the First Direct Arena this June.
Taking place on Saturday 7 and Sunday 8 June 2025, over 200 tattooists and 70 traders will be flocking to the city to show off their skills.
And not only that, but there’ll also be a whole host of market traders for you to browse as well as live music to have a boogie to.
The artists will be tattooing with options for both pre-booked appointments and walk ups available throughout the weekend.
Image: Leeds Tattoo Expo
There will also be a piercer, tooth gems and a henna artist ready to adorn your body.
Alongside getting tattooed, there’s plenty to do and to see over the whole weekend; there'll be an alternative drawing class, an illustrators market with kids’ workshops provided by Art Gecko, an art fusion event on the main stage, burlesque performances and competitions, a small vintage clothing pop-up, fire breathing and break dancing demonstrations in the square outside the arena.
The annual tattoo competitions will also be taking place each evening, where tattooists showcase their work to a panel of judges, sponsored by Killer Ink!
To celebrate Leeds Tattoo Expo's tenth anniversary, they'll be hosting a Pre-Party at Belgrave Music Hall on Thursday 5 June which is a completely free entry event complete with live music and free pizza.
You can find out more about the event and book your tickets here via the First Direct Arena's website.
Georgina Pellant -
25th November 2021 
